Brazilian model Lais Ribeiro poses in lacy lingerie for Victoria’s Secret spring campaign… after the brand promised diversity
Brazilian model Lais Ribeiro was seen in the new spring Victoria’s Secret campaign For Love & Lemons that debuted on Thursday morning.
The 32-year-old knockout posed in pastel toned lace bras and undies while in a studio as her hair was worn down – and in one case with a hippie-inspired braid – and she added various hats and scarves for the festive shoot. The campaign is inspired by music festivals such as 1969’s Woodstock.
This comes after the beleaguered brand promised more diversity after it was accused of using too many similar-looking models.
Lais is a veteran of the brand having started her relationship with VS in 2010 and appearing in shows consistently before being named a Victoria’s Secret Angel in 2015.
In one shot, the catwalk expert had on a pink and yellow bra, undies and garter belt set.
And then there was the look that included a pink, white, navy and red floral print lace lingerie set as she lay back in a chair.
The siren added a pink and red crochet hat for a ‘Woodstock’ feel, which the brand said was intentional.
The 6ft tall fashion icon was also seen in a cool mint green set that had a triangle top bra and high on the hips briefs.
A pink, yellow and light green semi-sheer bra with underwire and ornate straps also stood out.
Lais was laying in a bed with yellow daisy print sheets as she talked on a yellow old school land line telephone.
And the cover girl added a lime green crochet hat with white and green yin and yang symbols. The hat also had a boxy cat ear design.
The overall feel of the shoot was Seventies bohemian thanks to the accessories and setting.
Over the years, Victoria’s Secret has gone out of their way to make Lais feel special.
In the 2013 show, the Victoria’s Secret producers let the exotic siren open the Birds of Paradise segment.
In 2017, Ribeiro was chosen to wear the $2million Champagne Nights Fantasy Bra which had 6,000 yellow diamonds, yellow sapphires, and blue topaz in 18 karat gold. The show was held in Shanghai, China.
After facing years of plummeting sales figures and ongoing backlash over its lack of diversity, Victoria’s Secret succumbed to its critics by coming up with a new way of promoting the brand after its famed catwalk show was cancelled in 2019.
The lingerie giant has unveiled its new ‘diverse’ line-up of spokeswomen in June 2021.
They included Priyanka Chopra Jonas and Megan Rapinoe.
Indian actress Priyanka, who is married to singer Nick Jonas, and LGBT advocate and footballer Megan join a roster of other diverse ‘leading icons’ that have been recruited to ‘shape the future of the brand’, Page Six reported.
A source told the publication that the women won’t be posing in lingerie, but will ‘instead appear on a podcast and in marketing materials for the recovering brand.’
Priyanka and Megan will reportedly join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elsesser, and journalist Amanda de Cadenet, who is set to host a 10-episode podcast where the women will share their stories.
Traditionally, the brand has been promoted by a roster of high-profile supermodels, with those under contract to the company known as Victoria’s Secret ‘Angels’.
Asked whether the Angels would make a comeback in the relaunch, brand chief executive Martin Waters said: ‘Right now, I don’t see it as being culturally relevant.’
Waters, who was appointed chief executive in February after serving as head of Victoria’s Secret’s international business, told the New York Times that the brand ‘needed to stop being about what men want and to be about what women want.’
He added: ‘I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it.’
Former chief executive Cynthia Fedus-Fields added that although it was ‘probably time for the Angels to go’ the brand had to find a way to ‘move forward while maintaining existing customers.’
She continued: ‘If it was a $7billion business pre-Covid, and much of that $7billion was built on this blatant sexy approach, be careful with what you’re doing’.
One of the brand’s newest recruits, Rapinoe is a vocal advocate for LGBTQIA+ rights, and works with the Gay, Lesbian & Straight Education Network (GLSEN) and Athlete Ally.
The footballer has earned a host of awards and titles through her incredible career, and solidified her status as an activist when she knelt during the national anthem at an international match as an act of solidarity with Colin Kaepernick.
She, along with 27 of her US Women’s Soccer teammates sued the United States Soccer Federation in 2019 for gender discrimination in efforts to receive equal pay.
Speaking to the NYT, Rapinoe said the old Victoria’s Secret was ‘patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.
‘And it was very much marketed toward younger women,’ which promoted a ‘really harmful’ message.
Meanwhile, a source told Page Six of the overhaul: ‘It’s a group of women inspiring change and positivity.
‘It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done’.
Another insider added: ‘[The Collective] is completely cause-driven… The idea is to create this community of outsiders looking in. It’s a new generation for the brand that is more about inclusivity.
‘And they [Victoria’s Secret] needed it if they wanted to stay afloat. The brand was stuck in an era that never evolved. It’s a different world now.’
Former chief marketing officer, Ed Razek, left Victoria’s Secret in 2018 after claiming the public wasn’t interested in seeing plus-size or transgender models on the catwalk, admitting ‘The show is a fantasy.’
The day he left, trans model Valentina Sampaio shot her first campaign for the lingerie brand.
Following Razek’s comments the annual Victoria’s Secret Catwalk show, which began in 1995, was cancelled and has not returned since.
In 2020, more than 100 models signed an open letter to the then CEO of Victoria’s Secret calling for him to take action on the company’s ‘culture of misogyny and abuse’.
The letter urged John Mehas to end what the group – which included Christy Turlington Burns, Iskra Lawrence, Edie Campbell, Amber Valletta and Felicity Hayward – described as an ‘entrenched culture of misogyny’ at the lingerie chain.
Adding to the controversy, it revealed that Leslie Wexner, the billionaire founder of Victoria Secret parent company L Brands, had ‘business ties’ to now-deceased sex predator Jeffrey Epstein.
For decades, Wexner was Epstein’s only publicly named client as a financial advisor, and the billionaire appears to be a key source of the $500 million fortune that Epstein left behind when he died in 2019.
A cloud of mystery has surrounded the two men’s relationship, and internal investigations commissioned by L Brands resulted in Wexner stepping down as CEO and then resigning from the board, though the findings were not made public.
Wexner has never been criminally accused of involvement in Epstein’s sex crimes, and despite rampant speculation, no evidence has emerged that the two men were romantically involved.
Last year, Wexner severed his last official ties with the L Brands, the retail giant that he founded in 1963, stepping down from the board after resigning as CEO.
Wexner, 83, along with his wife Abigail, did not stand for reelection to the board in May.
In January, L Brands shareholders filed a lawsuit alleging that the retail tycoon and his wife Abigail not only knew about Epstein’s conduct but allowed him to ‘use their home for liaisons with victims.’
It further claims that Wexner was so close to Epstein that he ‘knew or should have known’ that the dead pedophile was posing as a modeling recruiter for Victoria’s Secret to prey on aspiring young girls.
The bombshell allegations are part of a shareholder lawsuit brought against senior leadership at L Brands, the global fashion retailer.
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