Kim Kardashian has reached new heights with her SKIMS brand which has turned into quite the moneymaker for the 41-year-old reality TV star as the company is now worth billions.

The line has become so powerful that the Keeping Up With The Kardashians vet has been able to hire some of the most famous models in the supermodel game.

On Monday the ex of Kanye West presented the new faces for the lingerie brand: Heidi Klum, 48, Alessandra Ambrosio, 40, Candice Swanepoel, 33, and Tyra Banks, 48, all made the cut. Three of these models have already been working for over 20 years.

‘It doesn’t get more iconic than this,’ the copy on the social media photos read.

Kim selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies, it was shared in a Monday morning press release.

After the first batch of photos were shared, more were seen with Kim included.

The TV siren was in a nude bra and panties as she was placed between the catwalk legends.

‘OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection,’ wrote Kim in her Instagram caption. 

They all were seen in nude colors as they posed in a group with a white background and some wore black and deep brown as well.

Other top models who have worked for SKIMS include Kate Moss, who was one of the most famous faces of the 1990s thanks to her work with Calvin Klein. 

SKIMS has become a blockbuster since its inception. In April 2021, Skims was already valued at a whopping $1.6 billion.

But now the Kim’s company has a valuation of $3.2billion after raising $240million in its latest round of funding in January, according to Forbes. 

This new SKIMS campaign comes after Kardashian said she believes social media has made her more successful.

The SKIMS founder – who has children North, eight, Saint, six, Chicago, four, and Psalms, two, with ex-husband Kanye West – appreciates the fact she and her famous family have a platform to engage with fans in a ‘meaningful way’, particularly because being able to receive ‘direct feedback’ means they can give people what they want from their various businesses.

She told the April issue of Hong Kong’s Vogue magazine: ‘I’m so blessed to have such an incredible family, having their support means everything.

‘The advent of social media really changed the game and we really focus on engaging with social media in a meaningful way – if we’re sharing messaging around one of our brands or interacting with followers and consumers.

‘We focus on all of the opportunities that social media allows for – having such access to direct feedback means we can pivot quickly, which can make all the difference when it comes to success.’

And Kim is currently looking into how working in the Metaverse – a virtual-reality space in which users interact within a computer-generated environment – could help her brand.

She said: ‘The Metaverse is so fascinating, especially as someone who has navigated the digital world for a long time! I’m always looking for new, exciting ways to work, so I definitely think the Metaverse is something to keep an eye on.’

The family’s new reality show, The Kardashians, premieres on Hulu on April 14 and Kim believes it offers a ‘more cinematic experience’ than their E! show, Keeping Up With the Kardashians, did.

She said: ‘Our new Hulu show really takes a documentary style approach to filming which will give the viewers at home a more cinematic experience.

‘Additionally, this will focus on us more individualistically, and our businesses, so we’re excited to share that part of our life more in depth as well. We’ve been really open about sharing things that are happening in our lives, and we can’t wait for the response.’

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