The incident happened on Friday (July 8) with stunned shoppers rushing to take out their phones and record
File photo dated 12/04/21 of early morning shoppers standing in line outside Primark, Birmingham, as Primark executive John Bason said he “regrets” the fashion firm’s decision to raise prices. PA Photo. Issue date: Tuesday May 31, 2022. In April, Primark warned that it will increase prices on its autumn and winter collection as costs go up for businesses around the world. The budget fashion chain said it would make “selective” rises in the range. See PA story CITY ABFoods. Photo credit should read: Jacob King/PA Wire
Fashion giant Primark has said it is “aware” of a shocking viral video showing a pair of women fighting inside its flagship Birmingham store. The clip was shared widely on social media over the weekend.
The incident happened on Friday (July 8) with stunned shoppers rushing to take out their phones and record. The video has since been shared hundreds of times and amassed almost 700,000 views on Twitter.
In the shocking footage, one woman can be seen tackling the other to the floor as the duo exchange blows. The camera then pans around as the pair continue fighting.
A Primark spokesperson said: “We are aware of an incident that took place between two customers in our store on Friday. The incident was dealt with swiftly by store management and store security.”
West Midlands Police was contacted for a response. The force said it had not received any reports of disorder at the store.
Primark is one of the UK’s most popular fast-fashion outlets. The biggest store in the world is located in Birmingham occupying 160,100 sq ft of space spread over five floors.
1,498 total views
