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How ‘Lucifer’ Topped ‘Squid Game’ on Nielsen’s 2021 Streaming Chart

More episodes and a full year of the library being available helped the former Fox show beat the Korean breakout.

The most streamed series of 2021 in the United States wasn’t Squid Game or You or WandaVision — though all of them ranked among the top original titles.

The overall title belongs not to any original show, but to an acquisition: Criminal Minds, the long-running former CBS procedural that now calls Netflix home. According to Nielsen, viewers spent almost 33.87 billion minutes watching the series’ 322 episodes last year. In fact, the seven most watched titles across Amazon’s Prime Video, Apple TV+, Disney+, Hulu and Netflix are all acquired shows.

The top original series is Lucifer, which clocked 18.34 billion minutes of viewing time for the year — which included the release of its sixth and final season in September. Squid Game, which became a word-of-mouth phenomenon after its Sept. 17 debut on Netflix, is second among originals with 16.43 billion minutes.

The Korean hit dominated Nielsen’s weekly rankings for several weeks after its release and easily led the fourth quarter among all original titles. But since Nielsen measures viewing of all episodes of a series in its streaming rankings, Lucifer — which had the bulk of its catalog available for the full year — ranks first among originals.

Both Criminal Minds and Lucifer came in well behind the 2020 streaming leadersThe Office (57.13 billion minutes) — which has since moved to Peacock — among acquired series and Ozark (30.46 billion) among originals. Audiences didn’t stream less content in 2021 than they did in 2020, but with more platforms establishing themselves and more programming than ever to watch, they did spread out more.

Netflix dominates the series rankings, but a few original shows from other streamers made the top 15. Hulu’s The Handmaid’s Tale (8.56 billion minutes) Apple TV+’s Ted Lasso (8.16 billion) and Disney+’s WandaVision (7.28 billion) all cracked the top 15. Disney+ also had 11 of the top 15 movies in Nielsen’s rankings, led by Luca at 10.59 billion minutes of viewing time.

Nielsen’s most streamed titles of 2021 are below. The rankings include shows and movies on Apple TV+, Disney+, Hulu, Netflix and Prime Video only.

Original Series

RankTitleOutletEpisodesMinutes viewed (millions)
1LuciferNetflix9318,342
2Squid GameNetflix916,432
3The Great British Baking ShowNetflix7513,636
4Virgin RiverNetflix3012,908
5BridgertonNetflix812,356
6YouNetflix3011,124
7Cobra KaiNetflix3010,915
8The CrownNetflix409,651
9LongmireNetflix638,892
10The Handmaid’s TaleHulu468,564
11Outer BanksNetflix208,301
12Ted LassoApple TV+228,161
13MaidNetflix108,103
14WandaVisionDisney+97,284
15The WitcherNetflix167,067

Acquired Series

RankTitleOutletEpisodesMinutes viewed (millions)
1Criminal MindsNetflix32233,865
2CocomelonNetflix1533,278
3Grey’s AnatomyNetflix38232,625
4NCISNetflix35429,529
5HeartlandNetflix21520,410
6ManifestNetflix4219,923
7SupernaturalNetflix32918,912
8Schitt’s CreekNetflix8018,062
9Gilmore GirlsNetflix15314,704
10New GirlNetflix14614,680
11ShamelessNetflix13414,406
12The BlacklistNetflix16912,137
13BonesPrime/Hulu/Netflix24611,012
14SeinfeldHulu/Netflix16610,447
15The Walking DeadNetflix15310,377

Movies

RankTitleOutletMinutes viewed (millions)
1LucaDisney+10,592
2MoanaDisney+8,896
3Raya and the Last DragonDisney+8,343
4Frozen IIDisney+5,746
5Red NoticeNetflix5,528
6FrozenDisney+5,416
7SoulDisney+5,282
8CruellaDisney+5,174
9The Mitchells vs the MachinesNetflix4,517
10Jungle CruiseDisney+4,425
11Black WidowDisney+4,410
12The Tomorrow WarPrime Video4,049
13CocoDisney+4,009
14We Can Be HeroesNetflix3,770
15Avengers: EndgameDisney+3,679

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